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Luminous Self Therapy
Brand Scope
Brand Strategy
Custom Branding
Digital Marketing Materials
Location
California
Timeline
4 Weeks
Luminous Self Therapy was created for the woman craving more peace in her nervous system and clarity in her healing. Rooted in a holistic, somatic approach, this California-based practice supports clients navigating grief, anxiety, identity shifts, and life transitions.
Founder Susie envisioned a brand that felt like an exhale—soft, calming, and grounded in trust. I wove her vision into an identity that mirrors the therapeutic experience she offers: safe, transformative, and deeply personalized.
Through intentional color psychology (hello, sage green for harmony and renewal), gentle type choices, and a nurturing tone of voice, Luminous Self became more than a brand—it became a space clients feel emotionally connected to before they even book a session.
Whether it’s supporting a mother moving through loss, or guiding a woman in her 60s through reinvention, Luminous Self holds space for true emotional transformation.
Industry
Online Therapy ~ Women's Mental Health ~ Holistic Wellness ~ Somatic Therapy ~ Life Transitions & Grief Support
Brand Keywords
Empowering ~ Safe ~ Nurturing ~ Holistic ~ Feminine ~ Trauma-Informed ~ Soulful ~ Client-Led ~ Regulating ~ Compassionate ~ Warm ~ Grounded ~ Authentic ~ Growth-Focused
